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A look at some of my past projects and campaigns.
Blood, Sweat & Tears:
In this section, you'll find an overview of the PR Campaign and Membership Project I developed while working at the Crescent Club. As the Member Relations Coordinator, I wanted to construct a project that would help bridge the gap between members, clients, and employees. After completing research and development in September of 2016 many of the results were used to drive membership sales for the Club's Young Executive category, foster new members relationships, improve communications and club programming. The campaign also included a crisis communication plan, media strategy, and a custom onboarding process for new members that was adopted by regional sister clubs in 2017.
The Crescent Club PR Campaign & Membership Project 2015 -2017
Demo Promotional Video
B-Roll
This campaign was developed as part of my 2014 internship with the Science Festival Alliance at Arkansas State University. For more than ten months, I worked as part of the development and communications team researching markets and utilizing various PR Tools to develop a comprehensive PR Campaign for the first Arkansas Science Festival. As part of the development team I was responsible for building relationships with vendors, conducting research on target markets and organizing events for the week long festival.
My roll also included creating sample press releases, video scripts, fact sheets, photo opt announcements, newsletters and other collateral material that could be used in media kits. Other components of the campaign featured social media plan and a complete How - To manual for future interns.
Since 2014 the festival has become one of Craighead's county most memorable events and many of the materials from this campaign are still used today!
Arkansas Science Festival 2014
PR Campaign Prescentation
ASU Video Recap 2014 Festival
Campaign Snapshot
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